What Is SEO and the Value of Using a Professional Service?

SEO stands for search engine optimization. It’s the process of modifying your website to rank higher in search engine results pages or SERPs to get more traffic and visibility to your company (source Wikipedia [] ).

Optimizing your site for Google means creating compelling and informative content that will entice visitors to stay on your website longer and click through to other pages. When you optimize a page with keywords, it appears more often in the rankings.

It shows up in image searches in Google Images, leading to a substantial increase of traffic from people looking for specific information online.

SEO is an investment that pays off by generating leads and sales 24 hours per day, 7 days per week!

What does a Professional SEO service do?

A professional SEO company like will analyze your site, discover how search engines see it, and provide you with a customized strategy to get you ranked higher. The amount of work that goes into optimizing your site is extensive, but the return can be enormous if done correctly.

What are the benefits of using professional SEO services?

Most businesses can benefit from investing in organic search engine optimization. There are plenty of benefits to hiring an expert:

Professional copywriters know which words create action triggers for consumers – these are the words they use when writing headlines and text. They also know which keywords buyers use when searching for a business like yours online!

• A custom-fit SEO campaign takes advantage of current trends in keywords and phrases that relate directly to your industry, which means that you rank higher for more relevant searches.

• Professional writers know how to choose the right keywords and phrases to make sure people find your business when they search.

What are some of the common mistakes businesses make with SEO?


SEO companies can show off visually stunning websites, but this doesn’t mean they will have a high-ranking site. The most important factor is whether or not visitors stay on their site based on good quality content. A good design may supplement the site’s content, but it doesn’t contribute a lot to how Google views your website. For example this book on is a great resource to deep dive.

Content and keywords:

It’s essential to understand what keywords are and how they affect the positioning of your site on search engine results pages. Why? Because if you don’t know that, then you’re relying on luck rather than science. Content is just one piece of an SEO campaign; it should be used with other strategies to see success. Keyword stuffing or “over-optimization” means showing up for certain terms but not others, making it look like a spammy site. Not only will this get your site penalized by search engines, but visitors will leave immediately when they out that you aren’t providing valuable content.


The number of backlinks to your site is an important ranking factor, but it’s just one part of the puzzle that makes Google crawl and rank a website highly. The quality of backlinks also matters; for example, if someone links to you from their spammy blog, you won’t get any credit in the eyes of Google. Instead, work with reputable sites with high page authority, as these are trusted by search engines which can pay off big time for your business!

Quality matters more than quantity for SEO.

If you’re wondering about how much money hiring professional services saves compared to DIY, here’s an example:

An SEO company can take over organic search with fresh content, so you don’t have to do anything yourself. Doing this yourself requires hours per week on updating blog posts and other relevant information that people are generally looking for. A professional SEO service will provide a return on investment (ROI) from their work, whereas you may spend time with nothing to show for it if done by yourself.

If you want your business to get found by consumers online, working with a professional SEO service is the way to go. They can put together a strategy to take advantage of current trends in keywords and phrases that relate directly to your industry. Good content is just one piece of an SEO campaign; it should be used with other strategies to see success.

You are hiring someone who knows what they’re doing means more traffic and leads for your business!

As stated in a big SEO company like MOZ [], to provide more creative solutions and take a more holistic approach to SEO strategies, the right consultant should have experience in your industry and other sectors. You should consider the company’s SEO strategy when making a final decision to demonstrate that they have guided another business into a success through SEO.

Having an SEO strategy in place is the best way to get found online, and hiring services is the best option compared to doing it yourself.


Welcome to the DFW New Beetle Club!

The DFW New Beetle Club was founded as an informal club for all enthusiasts of the New Beetle. Our website has been offline for about a year or so but we have made a return to help bring you the best information on your ‘People’s Vehicle’ by Volkswagen. Currently, we are going through changes and want to win then attack with our strategy so we can put out only the best news to help you, the driver, educate show off your vehicle. Give us a few months and we’ll be back in full spirit.

While you wait watch this video on YouTube regarding the Beetle:

Thank you,